SoulAMl was launched in Taiwan in 2021 with the brand concept of  " I am soul, so am I ”.

SoulAMl's designer Kai Fu is inspired by self-exploration, emphasizing his awareness of the diversity of individuals and using bold and distinctive visual graphics as the brand's DNA. The brand specializes in bold aesthetics, experimental craftsmanship, and clean silhouettes, using strong visuals and sharp silhouettes to form contrasts, creating relaxed, street and unisex outfits, and constructing a fashion world that explores the infinite essence of oneself.